Technology

Apple to cut battery prices over iPhone slow down

Tech powerhouse Apple apologized following backlash after it admitted that it deliberately slows down some older models of its flagship iPhone product line and said battery replacement prices would be cut. 

The price of an out-of-warranty battery will drop from $79 USD to $29 USD in a $50 USD cut for iPhone 6 and later, Apple said in a statement posted online.

The United States tech firm said it will also release software next year for iPhone users to be able to specifically monitor battery health.

“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the company statement reads.

Apple explained the slow down was in an effort to “prolong the life” of iPhone’s with ageing batteries, naming the iPhone 6, 6s and 5SE models specifically.

It said it was pushing ahead with measures to “address customers’ concerns, to recognize their loyalty and to regain the trust of anyone who may have doubted Apple’s intentions”.

Apple made clear that lithium-ion batteries found in their iPhone’s become “less capable of supplying current demands when in cold conditions, have a low battery charge or as they age over time”, resulting in a product shut down.

The iPhone turning off is a measure to “protect its electronic components”.

On Dec. 21, Apple admitted to the slow down.

Chief Executive Officer of Apple Tim Cook has been ordered by the company to use only private jets for business and personal use.

Cook’s salary in 2017 was just over $3 million USD, with $9.3 million USD in bonuses and some $89 million in shares promised on the condition of meeting certain targets.

Apple’s market capitalization rose to $868 billion USD in November 2017, holding the status of the world’s most valuable publicly-traded company.


More details to follow. Image 1 of the Apple iPhone 6s Rose Gold model from Business Insider. 

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